As part of the implementation of Work Package WP2 of the international educational project EdUp, the team of Dnipro University of Technology presented the results of a comprehensive marketing study on the needs of Ukrainian university teachers and students in the context of digital transformation of the educational process.

     

🔍 The presentation was delivered on June 24, 2025, at the Lancaster University Education Conference 2025, which brought together researchers, educators, and experts from various countries to discuss contemporary challenges and solutions in education.

     

👥 The university team was represented by: 

• Assoc. Prof. K.P. Pilova (Dean of the Faculty of Finances and Economics) 

• Assoc. Prof. T.V. Kuvaieva (Head of the Department of Marketing) 

• Assoc. Prof. D.P. Pilova (Department of Applied Economics, Entepreneurship and Public Administration) 

• Assoc. Prof. A.Yu. Cherep (Department of SUrface Mining)

      

📈 The findings formed the basis for the development of a roadmap to improve digital education and educational content within the EdUp project.

🤝 Participation in the conference provided an excellent opportunity to:

• Showcase the Ukrainian experience during times of change 

• Establish international connections 

• Receive feedback from EU colleagues 

• Generate ideas for new projects in higher education

      

📌 The EdUp project is actively working to support and expand opportunities for digital learning, inter-university cooperation, and innovative educational solutions for Ukraine.